How to attract your ideal candidates?

Vadim Lobarev

What do most managers do when there is an open vacancy?

In order not to lose time, they begin to search for candidates.

What does this lead to? Maybe not all team members who participate in the recruiting process understand who is needed or even worse – there are disagreements in the description of duties and requirements.

Smart companies do differently.

They start with a clear vision of vacancy and then create a job description which has to sell vacancy to potential candidates.

Why is it critically important BEFORE starting to look for candidates is to have a clear vision of an open position?

So you may be asking – WHY do I need to have a clear vision of open position – why is this so important?

Well, here’s the answer:

  • This information allowing you not only clearly understand what person are you looking for, but also present this vacancy in the way that your colleagues can understand
  • Without this information, you will not able to efficiently qualify candidates because you simply have no ‘required profile’
  • Without this information, you cannot sell your vacancy to potential candidates, because they will ask many questions and you have no answers to them

Now… WHAT do you need to know to get a clear vision of your open position?

  • Place in the organizational structure of open position (direct reporting, subordinates, colleagues, the total number of people in the team or department)?
  • Major problems to be solved by hiring this person?
  • Expected measured sort and long term results?
  • What are the required experience, skills, and education?
  • Potential opportunities for career and professional growth?
  • Compensation package information?

WHEN you do all that – get a clear vision of open position – here’s what will happen:

  • You can clearly present this vacancy to colleagues and potential candidates
  • You can create an effective job description
  • You can do an effective interview with potential candidates
  • You increase your chances to do the right hiring decision

Okay, let’s talk next about:

How to create a Job Description that describes your open position and sells it to potential candidates at the same time.

And let’s begin with WHY you create a document that describes your open position and sell it to potential candidates at the same time.

  • Usual job description just lists requirement and responsibilities and doesn’t sell your vacancy to a potential candidate
  • A job description should execute both roles – information for candidates’ self-qualification and sell benefits of this vacancy – in other words WHY the person should pay attention to this position and send you a CV
  • You can use this document as follow up after phone conversation with a potential candidate to make sure that he/she get the right understanding of the vacancy and you are on the same page

To get that kind of DOCUMENT in place, here’s WHAT you need to do:

Start by answering the following questions:

  • Why should someone quit his job to join your company?
  • Why is your company a good place to work?
  • Why is the vacancy at your company is different from other vacancies on the market?
  • Place your answers to the job description.

WHEN you combine the right job description, here’s what you’ll see happen:

  • You can use this advanced job description as a sales letter for your vacancy
  • You can even use this document as a script for phone calls when you reach potential candidates and discuss a vacancy
  • Your team members can use it as well so your message will be the same and in order to make sure that all potential candidates get the right understanding of the open position.


When you start the search for the candidates is important to prepare a job description that describes your open position and sells it to potential candidates at the same time.